This season, Lacoste L!VE teams up with artist Sanghon Kim, to create a capsule collection that draws inspiration from football and the 1980’s Japanese sport mangas. 
On the occasion of a World Cup summer, Sanghon Kim directed a animated short video themed around football, in which players of the white team proudly sport a unique jersey, adorned with a reinterpreted crocodile crest.
A multidisciplinary artist, Sanghon Kim works with a variety of mediums – from watercolor painting to videos, and from drawing to digital creations. His work has appealed to a number of fashion houses and artists, including musicians Sebastian Tellier, M, The Bewitched Hands and Surkin.
Discover his animated film featuring the collection below.