Cardiff city unveiled their new football kits and a new crest.
The club's investors have been impressed with the passion and commitment from Cardiff City supporters for their team and want to harness these strengths to create an affinity between the club and the cultures of Wales and Asia. With that in mind and as a part of the significant investment made to give the club the best chance of succeeding in this area, they believe very strongly that there is a need to make some radical, but important changes to their brand.
The colour red is widely recognised as being synonymous with Welsh culture and heritage, with Cardiff the proud capital of the country. The colour also holds strong spiritual significance in Asia, where it is seen as a symbol of prosperity, power and good fortune.
Cardiff City Chief Executive Alan Whiteley said:
"The changes to the home kit and badge introduced as a consequence of the investment package are designed to help the club to develop its brand and to allow it to expand its appeal to as wide an audience as possible, with a view to delivering local success via an international and diverse market. As a board, we believe these changes, in the light of the benefits that will be demonstrably delivered, have been or will be accepted by the vast majority of supporters as judged in the light of the numerous emails and letters of support, backed by recent poll results from the Supporters Club and Media Wales.
"We are only too aware that the change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many. To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. There is no getting away from the fact that history and traditions are the lifeblood of any club and as such should be jealously guarded and preserved. Both the board and our investors fully understand and respect this and will do their utmost to uphold, protect and promote the values and virtues which the club stands for.