What I like about this rebrand comp is its the complete opposite of most rebrands. Instead of losing tradition for commercial gain, its the other way around. So I think its important to establish an identity for MK, moving away from their plastic image. So i chose a kit design uncommon in football, especially english football. The bigger better brighter, is an appropriate motif from a campaign for the area near the birth of the new town. The oak leaf resembles the steady growth of the area, so is included on the socks and the crest. The crest itself features the stadium, and an image of The Milton Keynes Hoard, a large amount of Bronze Age gold, from which the clubs new nickname, The Bronze, and its colour on the crest and away kit derive. Let me know what you think (: 

14.07.2012 16:12:41 

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julian121