To celebrate the release of Kasabian’s brilliant new single Underdog, Umbro staged a unique collaboration between football, music and gaming last week.
A team of football freestylers headed to a dingy warehouse in London, kitted themselves out in the brand-new Umbro Football Wardrobe gear, and played the track using the unique Guitar Hero-style game that had been set up for them.
The 2010 UEFA European Futsal Championship will be played on an innovative black pitch made by Mondo.
Last week's UEFA Futsal Cup Main round Group 1 mini-tournament at the Fönix Arena in Debrecen, one of two Hungarian venues for the EURO finals in January, was played on the new surface developed by UEFA's partner Mondo.
UEFA futsal competition manager Laurent Morel was pleased with the response to the distinctive surface. "The idea behind the black pitch is that we are trying to position the game of futsal better in a very crowded marketplace," he said. "To meet the challenge we needed something completely new, where no one had been before – a break from tradition. We were aware of the risks, as is the case whenever you break with tradition. Some people might be shocked at first glance, of course, but the fact that people are talking about it is already a positive sign for us. The impact is very nice and our partner Mondo has supported us in our choice, confirming that we were the first to opt for a black pitch in an indoor major continental event. We have some adjustments to be made with the lighting angle to avoid reflection and a grey effect, but the overall look is totally satisfactory in our view."
Galentia and Liverpool FC have come together to bring out the beautifully mastered Liverpool FC Legends Edition. Liverpool FC is a club steeped in tradition and respect of the highest order. It is one of the most successful clubs in Britain, Europe and the World.
Price: £14,490
Just 250 have been made and they are adorned with 18 diamonds marking the number of the club's league title victories.
At the bottom of the sapphire crystal screen ‘Liverpool FC’ is engraved. It's definitely a phone you'll never want to walk alone with in some of the city's less opulent areas.
1948 is neatly tucked away between Shoreditch High Street and Curtain Road in East London.
The store, which is also a gallery space and a social meeting point, is the best place to check out the new NSW Collection as well as ‘Tier Zero' products. It's part retail outlet, part creative playground.
The NSW Collection which launched last year is based on the radical idea that sports folk and creatives aren't that different - they both share the same rooted desire for freedom and self-expression. The 1948 Space is built around that idea, with collaborative projects going on throughout the summer including a special series of installations exploring the notions of community through sports - especially street sports - and art.
Key to this space are the regular events and on-going projects which will take place throughout the summer - many of which are run by sports people who like creating and, likewise, creative people who like sports...
As part of its ongoing 60th birthday celebration, PUMA launched the PUMA Past Masher, a web application that lets site visitors upload a personal photo (or that of Christiano Ronaldo ;-) and mix and match over 60 years worth of some of the best and worst styles.
Site visitors can create their own vintage look with unified styles from one specific era or mash-up a variety of different styles from the 1940's through the 1990's.
PUMA Partnered with BEAM Interactive to create the Past Masher.
"There's something irresistible and addictive about being able to quickly see how you or a friend looks in all kinds of styles from the last 60 years," says Dave Batista, ECD and Partner at BEAM.
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Gallery working again, get posting your designs!
Review for: Russia Adidas Home Kit 2009/2011. Russia, World Cup Flops, Kit World Tops http://bit.ly/8OeMH7