To celebrate the launch of ‘Nike Stadiums’ in London, design duo the Wilson Brothers added a number of new elements to their original ‘Raise Your Game’ installation at 1948.
As visitors enter the main space they encounter ‘PIXARAMIC’ – a large scale, visuals-based, wall cladding system which has been installed in the counter area. The PIXARAMIC layer comprises 6,000 manually positioned pixel cubes, each acrylic cube with 6 different coloured faces in red, green, yellow, blue, black and white.
Referencing the aesthetic of traditional sporting scoreboards: the system enables the environment at 1948 to change periodically, displaying colour and content, messages, statements and pictures.
The first two graphic schemes have seen the focus shift from Brasil to our forthcoming Speed installation, as seen in this one day video of the brothers changing it up by hand.
