
The Montreal Impact unveiled its new logo, Saturday at Saputo Stadium, making another step towards its entry into Major League Soccer (MLS) in 2012.
“Today, we are writing a new page in our history,” said Montreal Impact team president Joey Saputo. “This logo is more than just a logo, it’s a symbol of our engagement towards every soccer fan in Quebec. This new logo is primarily our supporters’ logo. I truly believe that Montreal can become the biggest soccer market in North America.”
Pigeon*, who created the last version of the logo (2002 to 2011), also worked on the concept of the new club emblem with a basic premise: a new traditional look.
“The new Impact identity conveys the club’s evolution towards another major level of soccer,” explained Olivier Chevillot, creative director for Pigeon* branding + design. “The new logo is more sophisticated, modeled around renowned international clubs. We are proud of our participation in the development of this major league symbol.”