Platinum Stars reveal new Look

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Premier Soccer League side Platinum Stars unveiled a new logo as well as a new look on Friday as the sporting franchise re-branded itself in line with its owners, the Royal Bafokeng Nation.

A new logo, a new kit, a new home, but the same Platinum Stars that serves the people of the North West Province as the only top-flight football club in the region, and one that continues to strive to involve the local community.

The move from Johannesburg to the Phokeng region in January this year brought the club closer to the people of the North West, and helps to solidify the team within the local community it ultimately serves.

Chesterfield Launch New Club Crest

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Chesterfield has a new club crest, which is being launched to coincide with the club's move to the new b2net stadium next month in what is being called the dawning of a new age.

The new badge retains the heritage of the football club by continuing to incorporate heraldic interlinked lettering set in a shield, which was originally displayed on the player's shirts in 1945.

Although the club badge changed to the more familiar roundel in 1978 it continued to incorporate the interlinked lettering for the majority of years since, and this link with the past is set to continue as is the name of the football club.

Vancouver Whitecaps reveal new logo

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Vancouver Whitecaps FC, the 17th team in Major League Soccer (MLS), unveiled their new brand and logo.

"Today was a historic moment for our club, our fans, and our city. I believe our fans and our players will take immense pride in wearing the logo we’ve unveiled here today – and that it will set the tone for the many great years to come,” stated Whitecaps FC chief executive officer Paul Barber. “Having now shared the basis of our club’s new identity, I know our fans will be even more anxious to show their pride and see it come to life in the stands and on the pitch – so I’m also pleased to share the news that we are offering fans the chance to secure their opportunity to be there when we kick off the 2011 season.”

FC Lorient unveil New Club Logo

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FC Lorient unveiled a re-designed club logo.

Lorient were formed as an amateur club on 2 April 1926 and known as Football Club Lorientais. They first played in the regional third division, but progressed to join the Division d'Honneur in 1929.

The club turned professional in 1995, although the club has had two earlier periods as a professional club, between 1967–1977 and 1988–1991.

As you ca see below, Since 1926, the logo of FC Lorient has experienced some changes.
 

New Wembley Logo Unveiled

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Three years after it re-opened, Wembley Stadium is gearing up for the next stage in its development by unveiling a new brand identity.

The new identity will spearhead the venue’s new four-year sponsorship programme, which will run from August this year to 2014. As part of the programme, Wembley is seeking a Lead Partner, at the apex of other ‘Official Supporter’ and ‘Official Supplier’ deals.

With increasing opportunities in digital and social media, the new identity has been designed for optimum use across these platforms. It also more accurately reflects the iconic status of the stadium for events like The FA Cup Final, the NFL International Series, music acts of monumental scale, the UEFA Champions League Final to be held at Wembley in 2011, and the football tournament of the London 2012 Olympic and Paralympic Games.

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