FC Lorient unveil New Club Logo

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FC Lorient unveiled a re-designed club logo.

Lorient were formed as an amateur club on 2 April 1926 and known as Football Club Lorientais. They first played in the regional third division, but progressed to join the Division d'Honneur in 1929.

The club turned professional in 1995, although the club has had two earlier periods as a professional club, between 1967–1977 and 1988–1991.

As you ca see below, Since 1926, the logo of FC Lorient has experienced some changes.
 

New Wembley Logo Unveiled

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Three years after it re-opened, Wembley Stadium is gearing up for the next stage in its development by unveiling a new brand identity.

The new identity will spearhead the venue’s new four-year sponsorship programme, which will run from August this year to 2014. As part of the programme, Wembley is seeking a Lead Partner, at the apex of other ‘Official Supporter’ and ‘Official Supplier’ deals.

With increasing opportunities in digital and social media, the new identity has been designed for optimum use across these platforms. It also more accurately reflects the iconic status of the stadium for events like The FA Cup Final, the NFL International Series, music acts of monumental scale, the UEFA Champions League Final to be held at Wembley in 2011, and the football tournament of the London 2012 Olympic and Paralympic Games.

Cheltenham Town Rebrand Badge

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Cheltenham Town have chosen a bright, modern design as the club looks to re-brand itself with a new badge.

The shield, in red, white and black, depicts a robin flying upwards.

Guy Douglas from designers flb told BBC Gloucestershire: "This was our most contemporary idea. We wanted one that represented the optimism of the club.

"In the annals of history, most of the robins have been still, waiting. This is flying upwards and moving forward. We hope it's a catalyst."

Southampton 125 Anniversary Crest Unveiled

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Saints have unveiled a commemorative version of the crest to celebrate the Club's 125 Anniversary season.

As you will see from the image above, the key elements of the existing crest have been maintained as it gets a glamorous makeover for the 2010/2011 campaign.

The black outline and halo feature will now appear in gold, whilst the all important years 1885 and 2010 are scripted either side of the shield, with the figure 125 replacing the ball.

New Bundesliga Logo for 2010/2011

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The Bundesliga is developing its brand presence further still ahead of the 2010/11 season and will sport a brand new logo as of August 2010.

The comprehensive relaunch not only includes a modernisation of the logo, but also a new design for all media-related departments and other DFL platforms, such as the trailer prior to Bundesliga programmes, TV graphic sets for broadcasters and a number of collective logos for the DFL's partners.

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