The UEFA officially unveiled the official logo, visual identity and slogan for UEFA EURO 2012 at a special event in Kyiv's Mykhailivska Square with co-hosts Ukraine and Poland looking forward to 'Creating History Together'.

Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world's biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from 'wycinanka', the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

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UEFA has unveiled the visual identity created for the 2010 UEFA Europa League final at a ceremony in the host city of Hamburg. The visual identity created for each UEFA club final is intended to communicate the distinctive flavour of the host city.

The ceremony took place in the EAST Hotel Cinema in the northern German city, with the design launch being attended by the German sports minister Prof Dr Karin von Welck, German Football Association (DFB) general secretary Wolfgang Niersbach, Hamburger SV chairman Bernd Hoffmann and Germany Under-20 coach Horst Hrubesch. The event also heralded the opening of general public ticket sales within Germany for the UEFA Europa League final, to be played on 12 May at the Hamburg Arena (20.45 kick-off).

The 2010 UEFA Champions League final logo was launched to rapturous applause at the aptly named City of Football in Madrid.

Famous footballing figures, local dignitaries and scores of journalists gathered at the headquarters of the Spanish Football Federation (RFEF) to witness the unveiling of the logo for this year's final, which will be held at Real Madrid CF's Santiago Bernabéu home on a Saturday, 22 May, for the first time. The design incorporates the trophy as its central element and fuses the stadium with the Puerta del Alcala – the gateway to the city – while also capturing the cultural and 'fiesta' aspects which Madrid is famed for.

Speaking at the event, UEFA competitions director Giorgio Marchetti said: "Like each season, the logo is unique to this year's event. It demonstrates a combination of what the city is famed for internationally with historical monuments." Former Real Madrid forward and event ambassador Emilio Butragueño, meanwhile, spoke of his pride at seeing his "lifelong home" in the spotlight.

Sheikh Hamdan Bin Mohammed Bin Rashid Al-Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council, presented the Official Emblem and the Official Match Ball for the FIFA Beach Soccer World Cup Dubai 2009 at a ceremony held today in Dubai.

H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al-Maktoum was handed the Official Match Ball, produced by FIFA Partner adidas, while the Official Emblem was shown on a giant screen during a spectacular 3-D presentation.

The event will be held at the Jumeirah beach area next to the Umm Suqueim Park from November 16-22.

Major League Soccer's 16th club unveiled its name as the Union.

"What an exciting time," said Union president Tom Veit. "Everything is coming together and time is flying by. This was a big announcement and the fans loved it."

Union references the original 13 Colonies, which established the foundation of the United States of America. The clubs colors are navy blue and gold, symbolizing the uniforms of the U.S. continental army during the American Revolution, accented by the lighter shade of blue found in the Philadelphia city flag.

The primary symbol of a rattlesnake is derived from Ben Franklin's political cartoons and was featured in multiple editions of the Pennsylvania Gazette during the 1750s. The rattlesnake was utilized to emphasize the necessity of colonial unity and serve as a reminder of the danger of disunity. Franklin's rattlesnake gained enormous popularity and evolved into a primary symbol of the American Revolution.