The Bundesliga is developing its brand presence further still ahead of the 2010/11 season and will sport a brand new logo as of August 2010.
The comprehensive relaunch not only includes a modernisation of the logo, but also a new design for all media-related departments and other DFL platforms, such as the trailer prior to Bundesliga programmes, TV graphic sets for broadcasters and a number of collective logos for the DFL's partners.
Furthermore, there will be a refresh of the bundesliga.de internet site, visual improvements in the printed version of the Bundesliga magazine, as well as a new studio design for the international television show 'GOAL!'.
"The modernised logo is a integral component of the further development of the Bundesliga design. The Bundesliga will be fresher and more up-to-date in the future," said DFL Chief Marketing Officer Tom Bender. "
The new corporate design meets the demands of our media partners both here and abroad. We have stayed true to the basic design of the 2003 logo that gained swift acceptance."
Effects of the Bundesliga brand
Another facet of the relaunch is the modernisation of the logos of the DFB's subsidiaries, including DFL Sports Enterprises, Sportcat and Ligatravel, as well as the Bundesliga Foundation.
Responsible for the Bundesliga's new brand presence is Hamburg-based design agency Mutabor. Market research has confirmed the major effects of the Bundesliga brand, with over 92 per cent of football fans aware of the Bundesliga logo. In Germany, the figure is closer to 100 per cent.