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Logo design
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Monday, 11 May 2009 22:32 |
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Major League Soccer's 16th club unveiled its name as the Union. "What an exciting time," said Union president Tom Veit. "Everything is coming together and time is flying by. This was a big announcement and the fans loved it." Union references the original 13 Colonies, which established the foundation of the United States of America. The clubs colors are navy blue and gold, symbolizing the uniforms of the U.S. continental army during the American Revolution, accented by the lighter shade of blue found in the Philadelphia city flag. The primary symbol of a rattlesnake is derived from Ben Franklin's political cartoons and was featured in multiple editions of the Pennsylvania Gazette during the 1750s. The rattlesnake was utilized to emphasize the necessity of colonial unity and serve as a reminder of the danger of disunity. Franklin's rattlesnake gained enormous popularity and evolved into a primary symbol of the American Revolution.
Complementing the rattlesnake, 13 stars are displayed along the base of the crest as another nod to the 13 Colonies of the Union. The crest's interior shield represents Philadelphia's coat of arms, which is found in both the flag of Philadelphia and the seal of the city of Philadelphia. Jungite aut Perite, a Latin translation of Join or Die, is featured in the club's secondary logo. Join or Die was displayed by Ben Franklin in unison with the rattlesnake to stress the importance of colonial unity. "We think the name, logo and colors is a perfect combination of everything we were looking for," said Union principal owner Jay Sugarman. "This is an incredible area in terms of fan passion and excitement. We think we encompassed everything into one. We're very, very happy." 
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