The UEFA officially unveiled the official logo, visual identity and slogan for UEFA EURO 2012 at a special event in Kyiv's Mykhailivska Square with co-hosts Ukraine and Poland looking forward to 'Creating History Together'.

Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world's biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from 'wycinanka', the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

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At FootballShirtCulture we showed you the first picture of the new Adidas World Cup 2010 Match ball called JABULANI. Now BillyBright made some pictures of the World Cup 2010 Match Ball in his local sport shop, which you can see below.

Eleven different colours are used in the adidas “JABULANI”, the eleventh adidas World Cup ball. These 11 colours represent the 11 players in every team, the 11 official languages of South Africa and the 11 South African communities that make the country one of the most ethnologically diverse countries on the African continent.

UEFA has unveiled the visual identity created for the 2010 UEFA Europa League final at a ceremony in the host city of Hamburg. The visual identity created for each UEFA club final is intended to communicate the distinctive flavour of the host city.

The ceremony took place in the EAST Hotel Cinema in the northern German city, with the design launch being attended by the German sports minister Prof Dr Karin von Welck, German Football Association (DFB) general secretary Wolfgang Niersbach, Hamburger SV chairman Bernd Hoffmann and Germany Under-20 coach Horst Hrubesch. The event also heralded the opening of general public ticket sales within Germany for the UEFA Europa League final, to be played on 12 May at the Hamburg Arena (20.45 kick-off).

17 international artists with a special relation to the African Continent have created beautiful and extraordinary works on football for the Official Art Poster Edition 2010 FIFA World Cup South Africa. International celebrities such as Marlene Dumas, William Kentridge and Romero Britto, as well as exciting emerging talents are represented in the series of artworks for the 2010 FIFA World Cup South Africa™.

The Official Art Poster Edition 2010 FIFA World Cup South Africa is a strictly Limited Edition. Only 2010 Complete Editions in 2010 FIFA World Cup Portfolio are available worldwide.

Individual prints of the Official Art Poster Edition 2010 FIFA World Cup South Africa are also available.

The 2010 UEFA Champions League final logo was launched to rapturous applause at the aptly named City of Football in Madrid.

Famous footballing figures, local dignitaries and scores of journalists gathered at the headquarters of the Spanish Football Federation (RFEF) to witness the unveiling of the logo for this year's final, which will be held at Real Madrid CF's Santiago Bernabéu home on a Saturday, 22 May, for the first time. The design incorporates the trophy as its central element and fuses the stadium with the Puerta del Alcala – the gateway to the city – while also capturing the cultural and 'fiesta' aspects which Madrid is famed for.

Speaking at the event, UEFA competitions director Giorgio Marchetti said: "Like each season, the logo is unique to this year's event. It demonstrates a combination of what the city is famed for internationally with historical monuments." Former Real Madrid forward and event ambassador Emilio Butragueño, meanwhile, spoke of his pride at seeing his "lifelong home" in the spotlight.