Adi Dassler left us a legacy. Thousands of objects collected through the years. Previously hidden from the outside world, they are now gathered together in one place, waiting to be discovered.

The external interest and requests adidas History Management received, prompted the department to establish a tool collecting and visualising adidas’ heritage for everyone. Due to the collaboration with adidas heroes like Stan Smith, Zinedine Zidane or Jeremy Scott, the adidas archive presents not only the products themselves, but the people and their experiences behind them. In addition, stories such as the Olympics, Innovation at adidas or the Superstar will give you profound insights into the world of adidas.

Paris Saint-Germain is today unveiling its new visual identity, which translates the work carried out on the strategic foundations of the Paris Saint-Germain brand.

The new logo, which will be officially launched at the beginning of next season, represents the positioning of the club around the heritage of excellence that Paris has come to embody along with its two universal values – ethics and aesthetics.

From terrace style and cultural movements to designer brands and high street ranges, meet the men and women who have taken football from Kop to catwalk.

1960s Britain saw a revolution in style, youth culture, and football. With the maximum wage abolished, young footballers with disposable income were suddenly style leaders off the pitch – accessible heroes for a generation discovering a voice on the terraces and in the high street.

Nike set up an interactive installation to demonstrate the explosive speed of the new Mercurial Vapor IX. The boot is engineered with a completely new upper to deliver lightning speed to beat the opposition when it matters most. Inspired by Nike "Vapor Trail," a new film that illustrates Cristiano Ronaldo's devastating combination of speed and skill coupled with his new Mercurial Vapor IX boots, the multi-dimensional installation “Art of Mercurial IX,” in the style hotspot of Gangnam, Seoul, features speed zone challenges for fans to test their skills; surprise football flash mobs with football freestylers; and martial arts performance teams. 

What better way is there to mark the 150th anniversary of the founding of the Football Association than by collecting 11 unique stamps representing some of the british game’s greatest heroes. In footballing terms a ‘hero’ must be much more than an outstanding player. Character is as important as ability, and while the 11 selected were all supremely gifted, they had something more. They had style.