Adi Dassler left us a legacy. Thousands of objects collected through the years. Previously hidden from the outside world, they are now gathered together in one place, waiting to be discovered.
The external interest and requests adidas History Management received, prompted the department to establish a tool collecting and visualising adidas’ heritage for everyone. Due to the collaboration with adidas heroes like Stan Smith, Zinedine Zidane or Jeremy Scott, the adidas archive presents not only the products themselves, but the people and their experiences behind them. In addition, stories such as the Olympics, Innovation at adidas or the Superstar will give you profound insights into the world of adidas.