Design Football.com

TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan. A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website where the entire story comes together as a digital comic book (www.adidas.co.jp/JFA/skycomic).

adidas Sky Comic will culminate on May 25 with the individual panels being assembled into a single giant comic strip at Haneda Airport, measuring over 3500 square meters, as a gesture of support to Japan’s National Team as they depart to compete in the FIFA World Cup South Africa. The giant comic strip will remain at Haneda Airport for two days for travelers to view as they arrive and depart.

A state-of-the-art 18,500-seat Major League Soccer stadium will serve as Philadelphia Union’s home. As the catalyst for a spectacular $500 million waterfront revitalization project, the stadium is expected to "KickStart Chester" by bringing renewed life and vitality to a historic location in need of a spark.

Public support from the State of Pennsylvania, Delaware County and the City of Chester reinforced private support for the mixed-use development,which is helping to drive a "renaissance on the river" in Chester.

The home of Major League Soccer expansion franchise Philadelphia Union will bear the name of energy company PPL.

At the Home of FIFA in Zurich, Louis Vuitton and FIFA announced their collaboration on a new travel case for the FIFA World Cup Trophy. Currently being designed, it will be used for the first time at the 2010 FIFA World Cup South Africa™.

The FIFA World Cup Trophy, which stands 36.8cm high, weighs 6.175 kilograms and is made of 18-carat gold, is the world's greatest football prize. The trophy remains in FIFA’s possession whilst the winner of the FIFA World Cup™ takes home the FIFA World Cup Winner’s Trophy. In the future, thanks to the collaboration with Louis Vuitton, the authentic FIFA World Cup Trophy will travel in a unique and elegant case.

Saints have unveiled a commemorative version of the crest to celebrate the Club's 125 Anniversary season.

As you will see from the image above, the key elements of the existing crest have been maintained as it gets a glamorous makeover for the 2010/2011 campaign.

The black outline and halo feature will now appear in gold, whilst the all important years 1885 and 2010 are scripted either side of the shield, with the figure 125 replacing the ball.

The Bundesliga is developing its brand presence further still ahead of the 2010/11 season and will sport a brand new logo as of August 2010.

The comprehensive relaunch not only includes a modernisation of the logo, but also a new design for all media-related departments and other DFL platforms, such as the trailer prior to Bundesliga programmes, TV graphic sets for broadcasters and a number of collective logos for the DFL's partners.