Generic Description:
This concept is inspired by the Grand National horse race, held at Aintree in Liverpool annually. It is the most famous and popular horse race in the UK, if not the world. The bright colours of the trim are inspired by the colours of jockey uniforms at the race. A subtle diamond pattern can be seen, which a nod to one of the most common jockey designs. The LFC logo is in an oval, a nod to classic reebok designs of the mid 1990s. I've used the classic Carlsberg logo as a sponsor to add to a retro theme. The UCL patch celebrating LFC's 6 titles is on the sleeve, and the icon commemorating the 97 people that lost their lives as a result of the Hillsborough tragedy is present below the collar.
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