Generic Description:
Home kit concept for American club SF City FC. It is inspired by San Francisco's historic Fillmore music hall. On the front it features a graphic with the club's name based on the posters designed for the most important concerts held at the venue in the 60's, while the gradient used for the collar, sleeve panels and hem is inspired by the stage lighting during shows; these two elements are combined in the tag with club's motto "Roll the Fog" and in the numbers, both on the back of the kit.
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