Hyperakt\'s NYCFC seal is based on the classic pentagon subway token, which doubles as a soccer ball. The five sides of the pentagon represent NYC\'s five boros.
We set out to create the club\'s identity with the following simple goals:
Build a globally recognized football brand that captures the attitude and visual iconography of New York City.
Embed the legacy of the ownership partners: Manchester City and NY Yankees.
Create a modern classic – a clean identity that appeals to both young and mature New York City football fans.