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GFA WC 2014 Home Kit
- Contest: Competition Ghana WC 2014 (closed)
- Submitted by: Prolific Sport Design
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Generic Description:
With direct ancestral ties to Ghana and my first pilgrimage to my homeland in 2004, it is with deep humility and respect for this country and its national sport that I present these designs for consideration to represent the Ghana Football Association at the WC 2014.
The "essential" design/style elements of this "home" kit commanding attention are as follows:
1. Using white and (Ghanaian flag) yellow establishes the base-colors of the kit as they serve to be the optimum contrast to the green of the pitch.
2. The contemporary-retro simplicity of the color block striping is purposed to enhance the visibility of the players on the pitch one to the other, the spectators and the sport commentators/broadcasters as well.
3. A "refacing" of the Ghana Football Association emblem for this event, is proposed to introduce a forward-thinking approach in marketing its presence throughout the international football world.
4. The inclusion of the numeral "57" as one of the alternate versions of this mark, serves to define the backstory talking-point of Ghana's emergence as a premiere football force and all that it represented being established in 1957.
The ultimate goal of this complete (home and away) kit(s) is to provide the PUMA brand with cornerstone design from which to launch an entire licensed product suite of apparel and media blasts to be leveraged to the primary benefit the GFA and all who follow and support it.
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