This new category is for concept/fantasy kits based on new manufacturer or technical partnership contracts announced. Once a notable deal is revealed we will update this category to reflect the shift.


The Italian Football Federation have entered into a kit partnership with adidas and, accordingly, we are dedicating our New Kit Deal Challenge to concept kits for the Azzurri.

To mark the German brand providing the Italians new kit in 2023, we’re looking to see what members can come up with for an alternate universe. Home, Away, Third, Fourth (!) and goalkeeper shirts and kits, we’re happy to see them all.

No fixed closing date - the challenge will be replaced with another deal in due course - no winners and no prizes; we’d just like to see how the European giants could turn out with adidas on their shoulders. Happy designing!