Hummel did use a stylized version of a Bumblebee as their logo (Hummel means Bumblebee in German) and usually put their wordmark alongside the double chevron logo, but the double chevron looks the same.
Its also a ringer for an upside down Citroen logo :)
I like the shirt. Would be better with the Liverbird with LFC underneath rather than the full badge. Suarez should be above the number 7. Not so sure on the stripes on the shorts, not sure they work with the shirt too well.