Oh I think it is pretty obvious but I'll explain it to those who don't know. Blackpool (pretty much where I live) has a big tower inspired by the Eiffel tower but smaller than it's french counter part.

The wavy lines represent the sea as Blackpool is a seaside resort and the team are nicknames 'The Seasiders'. The gull is also a big part of this.

The less obvious part of the logo is the three columns inside the tower which represent the three piers of the town (north, central and south).

'Progress' is the club's motto and the Fleur-de-lis comes from the towns crest. Oh and they were founded in 1887 and play in Tangerine kits (Blackpool orange) :smile:

Nice, very cool design. I would place a second Fleur de lis opposite the first one to even the design, and make the Tangerine the same shade as the one on the shirt, other than that, great. I do think that they need a crest, and this fits the bill perfectly

and from a distance could be mistaken for leeds or cardiff, get a grip man. progress on the pitch and with the ground, leave our creat alone.

(ps how old are you, only ask as i am 51 and have no artistic desire to change owt!!)

I really don't see how this could be mistaken for Leeds or Cardiff at all. As for the rest of that sentence I really don't understand it.

I don't personally see a great need for change myself either, but if the club are looking to remain in the premiership for the long haul they'll need a copyrightable logo instead of using the town crest.

I personally don't like this so much any more, the fonts just look wrong and the shape just isn't great either.